Fi x Starlink
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Case Study
The brief was simple: Make a dog nobody questions
In order to make a fake dog. You have study study a lot of real dogs.
147 real ones.
We developed 3 core tenants for our AI work
Look
Motion
Personality
We held real auditions. For AI dogs
Our knowledge evolved with the dogs
The result was not just an advertising film
Directed by Simon Dolsten
Production Company: Dolsten & Co.